EXCLUSIVE, EXCEPTIONAL, THE EXECUTIVE

Theater

THE JEWEL OF LA LUCIA RIDGE
This pet friendly, secure, gated estate is maturing into one of the most sought after premier residential estates in KZN. With 90% occupation by the end of 2018 and the entire estate due for completed by the end of 2019, many exciting surprises are experienced by residents and visitors alike.
With all the developer's land sold and construction nearing completion, The Executive is rapidly transforming into a mature secure gated-estate. Since launching 11 years ago, properties on the estate have enjoyed strong capital growth with house prices breaching the R20 million mark, apartments close to R5 million and land at over R5.5 million, proving its investment appeal and entrenching its status as the most exclusive estate on the burgeoning La Lucia Ridge.
The vision for The Executive was to create a prestigious residential estate that could offer the most discerning lifestyle at the most exclusive and convenient address. We can confidently say that this vision has been realised.
There currently homes on the market from R15.5 million to R30 million, apartments range in price from R7.5 million (258 sqm) to R3.5 million (160 sqm) and there are 2 stands available at an asking price of R6.9 million each. Although The Executive has already proven to be a sold investment, we predict that the investment potential will continue to grow, with increases far exceeding the market average.
Set in lush, subtropical vegetation and boasting 180-degree panoramic sea and city views, The Executive includes 56 freestanding residential units and 64 apartments. In stark contrast to the contemporary modular architecture, is the vast conservancy which accounts for 60% of the land on the estate. This conservancy, wrapping around the entire estate, forms part of a larger conservation area running from La Lucia Ridge through to the beach front. It offers an abundance of wildlife, bird life and indigenous forest vegetation. This area falls within the estate's secure perimeter and has awesome walking and jogging trails sensitively cut through the forest.
The setting ensures that the look and feel of The Executive is really quite unique to other estates in the greater Durban area. The architecture is modern, featuring cantilevered decks, terraces and light timber screen elements, to create the effect of a building structure that floats on the hillside. It has been designed to capitalise on its natural assets, optimising views and enhancing outdoor and indoor living spaces in order to blend architecture with nature.
"Camps Bay and Clifton are renowned for having the most upmarket and modern properties, and our objective was to create a premium estate that could aesthetically compare to these prominent properties. We, as the developers, are proud to have successfully achieved our vision to create an iconic Durban estate," confirms Rob Etchells, Developer of The Executive.
According to the South African 2015 Wealth Report, the number of millionaires in Umhlanga, (i.e. individuals with a net asset value of R12 million or more), has increased by 200% since 2000. This shows that there is definitely a market for elite, secure, luxury estates such as The Executive on our area.
Further reiterating this sentiment, according to Luxury Defined, an in-depth report compiled by Christies International Real Estate to analyse trends shaping the luxury residential real estate market globally, Durban has been listed s one of the seven key real estate markets globally that presents attractive opportunities for investment, exclusivity and gateways.
The success of sales combined with the exceptional homes and superb lifestyle ensures that The Executive is well on its way to becoming the premier residential estate in KwaZulu-Natal.